Suryaa National Desk: India's domestic public broadcaster Prasar Bharati showcased its official digital streaming platform, the 'WAVES' OTT app, at the 63rd General Assembly of the Asia-Pacific Broadcasting Union (ABU) taking place in Colombo, the capital of Sri Lanka. The presentation, designed to introduce Indian cultural splendor, diverse entertainment, and educational content to global audiences, received a widespread positive response.
According to officials, Prasar Bharati has been expanding its services toward digital media in line with changing modern trends in global television and radio. The WAVES OTT platform brings television channels, Akashvani radio networks, movies, documentaries, and educational services together on a single digital platform, attracting crores of users in a short period.
The showcase served as a special attraction at the conference, which was attended by global broadcasting leaders. Featuring an easy-to-use interface and multilingual options, the platform plays a key role in bringing domestic cultural heritage, regional narratives, and analytical news to international viewers. Prasar Bharati is currently planning to introduce more innovative services through digital media to reach a larger audience in the future.
