Suryaa Web Desk

Amul has expanded its growing range of protein-focused food products with the launch of Amul High Protein Cubes, a ready-to-eat savoury snack designed for consumers looking for convenient sources of protein.

The new product contains 25 grams of protein in a 38-gram serving pack and is priced at ₹80 per pack. According to the company, each serving provides around 150 calories, making it a compact option for consumers seeking higher-protein snacks.

25 Grams of Protein in a 38-Gram Pack

The key feature of Amul High Protein Cubes is its protein content. A 38-gram single-serving pack contains 25 grams of protein, which accounts for a substantial portion of the product by weight.

The product is being positioned as a convenient snack that can be consumed without extensive preparation. Each box contains five individual serving packs, with a separate seasoning sachet provided with each pack.

Available in Five Flavours

Amul has introduced the High Protein Cubes in five flavours to offer consumers different taste options:

  • Peri Peri

  • Korean Kimchi

  • Tandoori

  • Cheese & Herbs

  • Tomato

The seasoning sachet can be added to the cubes and mixed before consumption.

Can Be Used Beyond Snacking

The product can also be incorporated into different meals rather than being consumed only as a standalone snack.

Amul suggests using the cubes as a crunchy addition to soups, gravies and other dishes. They can also be combined with ingredients such as onions, tomatoes and chutneys for additional texture and flavour.

Amul Expands Its Protein Portfolio

The launch comes as Amul continues to expand its portfolio of high-protein products. The cooperative dairy brand has previously introduced products such as high-protein paneer, curd, lassi, buttermilk, milkshakes and whey protein.

With High Protein Cubes, Amul is now targeting the growing ready-to-eat and savoury snack segment, particularly consumers who want a convenient way to add more protein to their daily diet.

Priced at ₹80

The 38-gram High Protein Cubes pack is priced at ₹80. The product is being made available through Amul's online shopping channels, with a five-pack box priced at ₹400.

With increasing consumer interest in protein-rich foods, Amul's latest launch adds another option to India's expanding high-protein food market.