Suryaa Business Desk: Leading FMCG and cigarette manufacturer ITC has reported financial results that disappointed market circles. The company stated that it was forced to significantly increase cigarette prices to offset the burden of a substantial excise duty hike implemented by the government. This resulted in a decline in sales volume.

The direct impact of these lower sales volumes has affected the company's net profits, leading to pressure on ITC shares in the stock market. While the company transferred some of the tax burden to consumers, the price increase negatively impacted demand, particularly for premium and popular brands. Analysts believe this decline in volume has adversely affected the company's revenue.

Due to the impact on its cigarette business, ITC is focusing on expanding its other segments, including FMCG, hotels, and IT services. Market observers suggest the company may need to adjust its strategies based on future tax policies and market demand. Challenges such as tax hikes and slowing sales are expected to impact the company's growth in the short term.