Suryaa Business Desk: Experts state that the HUID system plays a crucial role in ensuring the quality of gold jewelry in India. By assigning a six-digit alphanumeric code to each piece of jewelry, details regarding its origin and purity can be easily identified. This digital system, introduced by the government to prevent consumer fraud, is gaining popularity. Jewelers and traders are adhering to these regulations, thereby earning consumer trust.
The expansion of hallmarking centers over the past few years has made pure gold jewelry more accessible in small cities and towns. The provision for consumers to verify the quality of gold through the BIS Care app is considered a milestone in Digital India. Officials suggest that buyers can use this app to check the license number and hallmarking purity details before making a purchase.
Trade experts analyze that promoting transparency in the gold market is enhancing the reputation of the Indian jewelry industry internationally. The hallmarking system has become a tool for formalizing the jewelry sales sector, which was previously unorganized. The Bureau of Indian Standards is planning to simplify this system further by incorporating advanced technology in the coming days.
