Suryaa Business Desk: Affle 3i has entered into a definitive agreement to acquire the Israel-based digital advertising technology company Perion Network. The transaction is valued at $420 million, approximately ₹3,500 crore, and will be conducted entirely in cash.
Under the terms of the agreement, Perion Network shareholders will receive a cash payment for each common share held. This offer represents a premium over the current trading market price of Perion shares on the NASDAQ and Tel Aviv Stock Exchanges. The acquisition aims to strengthen Affle 3i’s presence in global digital marketing, connected TV, and search advertising sectors.
The merger is subject to regulatory approvals and the consent of Perion shareholders. Upon completion of the deal, Perion’s common shares will be delisted from public markets. This acquisition is expected to expand Affle 3i’s business footprint in the European and American markets by integrating Perion’s AI-based advertising platforms, connected TV technology, and search solutions.
