Suryaa Entertainment Desk: Music director Anu Malik has stated that despite the growing role of artificial intelligence in the music industry, it cannot replace the originality of music. With over five decades of experience in the film industry, Malik shared his views on current musical trends and the success of songs. He emphasized that a song does not remain popular for a long time simply because it trends or goes viral on social media.
Malik expressed concern that while there is significant experimentation with tunes and sound production today, there is a lack of emphasis on quality lyrics. He advised that technology should be used only as an aid in music production and should not be relied upon entirely. According to Malik, AI can only recreate the creativity provided by past music directors and lyricists, but it cannot independently create new, original tunes. He suggested that technology should be viewed as a tool to assist artists rather than something that dictates creativity. While technology makes tasks easier, he noted that it is the responsibility of every artist to ensure that true artistry is not lost.
Regarding his own process, Malik revealed that he prioritizes lyrics and the film's story. Before composing a tune, he reads the script multiple times to understand the story and the scenes. He stated that understanding the depth of the lyrics is essential to creating songs that stand the test of time, rather than just following trends. He noted that listeners are intelligent and will always remember songs with meaningful words that touch their hearts.
Malik praised the young talent emerging through music reality shows, noting that the country has excellent singers with captivating voices. He also expressed happiness that young music directors and listeners are recreating his old songs in new styles, stating that it is a matter of pride that the melodies of his past work remain relevant today. Ultimately, Malik emphasized that regardless of how trends in the music world change, songs that touch the hearts of listeners will always have lasting recognition.